A natural entrepreneur, James Napoleon Luck’s first business was the S.A. Luck & J.N. Luck Livery, Board, and Feed Stable located in downtown Ashland in 1906. As automobiles began to outnumber horses, J.N. changed with the times, and the J.N. Luck Motor Company was founded in 1916. It continues today as Luck Chevrolet, the oldest continuously-owned family Chevrolet Dealership on the East Coast. J.N. Luck was an original board member of the Hanover Bank, served on the Ashland Town Council, and was a member of the Ashland Kiwanis. J.N. Luck supported the business community in Ashland and helped the town grow through the hard times of the Great Depression and both World Wars.